The Rolex Way
I had the pleasure to design and direct this TVc campaign from Rolex. Using, a mix of 2d technical drawing and 3d camera mapping. Each film illustrate the specificities of one of the Iconic model from the crown brand. The attention to details that needed to be put in each of these films to meet Rolex expectations was astonishing. And I have the outmost respect for the craftmanship and creativity that Rolex as brought to the game. Fun fact; Rolex team watched the films frame by frame to make sure that every gear, hairspin, case, font... was acuratly represented.